Marketing Management Essay Example | Topics and Well Written Essays - 1250 words

Marketing Management - Essay Example The brand has featured some famous personalities for promoting its brand. Coca Cola in Present Coca cola is the world’s largest manufacturer, distributer and marketer of non alcoholic beverages, which has its operation in more than 200 countries. It has introduced new variants to its category such as diet, vanilla and cherry coke. In the year 2002, the company launched new variant c2, which is a low carbohydrate cola, and an energy drink named Full Throttle. The following year, 2003, Coca Cola Company introduced coca cola lime, coca cola zero which was regarded as a low calorie beverage. The company also added a sugar free version of Full Throttle. In the year 2006, the company again introduced new product line which included regular and diet version of Black Cherry Vanilla Coke, energy sodas; Tom Standage, a social historian introduced Coca Cola as among the six beverages which have shaped the world. He was signed as an international symbol of freedom during the cold war in U S. In 2007, the company had acquired Glaceau, which is a beverage company which produces flavored and vitamin water (Giebelhaus, 2008). The company has established a brand that is well renowned globally. Its distribution channel and the product are so huge that it cannot be duplicated. Coca cola has a competitive advantage over its competitors (Sander & Slatter, 2009, p.27). Coca cola has grown to be one of the ubiquitous brands with 1.7 million beverages being sold per day. Recently it had celebrated its 125 years of existence and has developed a recyclable merchandise to be used in grocery stores (The Coca Cola Company, 2011). Evolution of Coca Cola Company The company was started by Dr. John Pemberton who was an Atlanta pharmacist in the year 1886. Coca cola was used as a nerve and brain tonic. The first manufacturing plant was opened in 1884. Coca-Cola was sold to Ernest Woodruff for 25 million dollars. It was woodruff who introduced the first six bottle carton and also made it available in the vending machines in 1929. Promotional tools were used and the first advertisement was made in radio in 1930s following with a commercial advertisement in television in 1950. Currently Coca-Cola is advertised on five hundred TV channels globally. In 1985, Coca Cola Company introduced its diet coke. But the product did not do well in the market thus coke decided to change it to old coke. At present coca Cola is worth more than 58 million dollars. It has been the sponsor of Olympics for the past 65 years (Echeat, 2004). Target market The target market of coca cola is large. It is affordable by any level of income. It is consumed by both males and females. Consumers who drink coca cola are from the different sections from the VIPs to the celebrities to the common people. Coca cola has targeted that section of people who enjoys drinking soft drink and has made it as a part of their lifestyle. Coca cola diet is targeted for people who are older in age (Ma'arif, 2007, p.22 0). The target remains the same. It is targeted to both males and females and of all age groups. Competition positioned Soft drink needs to be carefully positioned with respect to competition as image is important when consumer chose a brand. Competitor of Coca Cola is Pepsi Cola. Both are trying to gain a competitive position in the cola

Family and brotherhood Essay Example | Topics and Well Written Essays - 1250 words

Family and brotherhood - Essay Example But these words have become encompassing terms that it can connote a whole new different perspective that points toward unswerving loyalty, camaraderie and unity. â€Å"Infernal Affairs† has taken brotherhood toward a realm which yields multiple perspectives that all the notions of being one in a common goal and purpose in life makes a brotherhood, in crime and in justice, possible. Simultaneously, the film has taken a new look in outlining the existing perception of what a Chinese family is and how it should be then molds it in such a way that relationships may not be of blood but it remains to be thicker than water. This is not a new concept in terms of movie themes but the lack of family relationships in the Hong Kong blockbuster and the focus on alternative relations put a different strain on traditional relationships as commonly seen in Chinese culture and gears towards a modern conceptualization of family. The modification of a western genre involving the battle of good versus evil is something taken to new heights with this movie. The film has garnered international and local awards as proof of its success, critically and financially. â€Å"Many commentators have also raised questions about the export success story of recent Chinese cinema. They worry that Chinese filmmakers pander to Western audiences and that Western audiences and scholars appropriate and distort Chinese films for Orientalist and neo-imperialist ends† (Berry and Farquhar 204). ... Conversely, Ming has been perfecting his role as an ambitious cop by keeping his records immaculate when all along he has been a protege of triad kingpin Sam and his well thought-out scheme to penetrate the police force by enlisting young men to the Police Academy. Both Yan and Ming were tasked to find out who the infiltrator is within their respective groups. Whoever finds out first the other’s counterpart could mean the destructive end to one’s life and another’s career. Triad boss Sam takes the necessity of finding out who the mole is seriously. He executes a routine one-on-one conversation with each member of the group, asking them how many years they have worked for him and complimenting them for their contributions. He tells Yan that of all the brothers he trusts him the most. But some doubt had been cast on him earlier when Sam smashes Yan’s arm cask looking for a bugging device as their transaction with the Thais was tipped off to the OCTB, prompti ng them to throw the drugs into the water. The goose chase starts as both sides realized the other knew their every move to the very detail. Yan survived his boss’ suspicions narrowly and continued earning his respect. Keung, another triad member, later on confides that Sam talked to him in the same manner and asked if he would be willing to shoot any of his brothers if he finds out he is a mole and to which he answered yes to without hesitation. Later on as Keung was in the troughs of death, his final words endured to be an advice to Yan as his brother, â€Å"Remember this, if you see someone doing something but at the same time watching you... then he is a cop† (Infernal Affairs).